This design project demanded artistry and ingenuity, to seamlessly weave together the brand's core values into a product experience that resonates with customers on a profound level.

With a minimalist approach, I had to keep a delicate balance between simplicity and efficacy. Developing the logo and crafting a seamless design system where the logo, typography and colors harmonize, necessitates merging minimalism with elegance and finding a visually appealing representation of the company. The brand guidelines requires attention to consistency in logos, color palette, typography, and imagery while always staying true to KLÉO's ethos.