Marketing content
During this project I developed engaging content for a high school marketing campaign at Anders Ljungstedts Gymnasium, a local high school in the city of Linköping, Sweden.
Marketing content
During this project I developed engaging content for a high school marketing campaign at Anders Ljungstedts Gymnasium, a local high school in the city of Linköping, Sweden.
Client:
Anders Ljungstedts Gymnasium
Role:
Content Creator
Year:
2022/2023
Client:
Anders Ljungstedts Gymnasium
Role:
Content Creator
Year:
2022/2023
The Project
During this project I developed engaging content for a high school marketing campaign at Anders Ljungstedts Gymnasium, a local high school in the city of Linköping, Sweden. The primary goal of the campaign was to target prospective high school students, particularly those about to embark on their high school journey, and to market their "open house" and to showcase the various programs offered at the school. Following, they also needed content for the check-in-event for the students that chose the school and are soon to start their first year.
I collaborated closely with the marketing coordinator to understand the campaign objectives and target audience.
The aim was to:
Craft compelling Instagram stories and reels to effectively communicate the details of the "open house" and "check in" events, including its date, time, and location.
Highlight the diverse range of programs available at the school.
Ensure that all content adhered to Linköpings Kommun (Municipality of Linköping) brand guidelines, maintaining a professional and positive image throughout the campaign.
The Results
Open House
Check in
Key Takeaways
I successfully developed a series of visually appealing stories and posts that resonated with the target demographic that effectively communicated the key details of events, resulting in increased attendance and engagement, By showcasing the school's programs in an enticing manner, it potentially lead to a higher level of interest among prospective students, and a high number of applicants.
I received positive feedback from the school for the content and its alignment with the campaign's objectives, and their open house event was successful with many visitors.
Some words from the client
"We hired Sara to develop a social media campaign for our open house event. It was very easy to collaborate with Sara as she quickly grasped our purpose and objectives, and directed the campaign very accurately towards our target audience. Sara was attentive, fast, and flexible in her work, and we would gladly engage her again. Our open house was very well-attended."
- Marie Persson Stopar
Marketing Coordinator Anders Ljungstedts Gymnasium
Marketing content
During this project I developed engaging content for a high school marketing campaign at Anders Ljungstedts Gymnasium, a local high school in the city of Linköping, Sweden.
Marketing content
During this project I developed engaging content for a high school marketing campaign at Anders Ljungstedts Gymnasium, a local high school in the city of Linköping, Sweden.
Marketing content
During this project I developed engaging content for a high school marketing campaign at Anders Ljungstedts Gymnasium, a local high school in the city of Linköping, Sweden.
Client:
Anders Ljungstedts
Gymnasium
Role:
Content creator
Year:
2022 - 2023
Client:
Anders Ljungstedts
Gymnasium
Role:
Content creator
Year:
2022 - 2023
Client:
Anders Ljungstedts
Gymnasium
Role:
Content creator
Year:
2022 - 2023
The Project
The primary goal of the campaign was to target prospective high school students, particularly those about to embark on their high school journey, and to market their "open house" and to showcase the various programs offered at the school. Following, they also needed content for the check-in-event for the students that chose the school and are soon to start their first year.
I collaborated closely with the marketing coordinator to understand the campaign objectives and target audience.
The aim was to:
Craft compelling Instagram stories and reels to effectively communicate the details of the "open house" and "check in" events, including its date, time, and location.
Highlight the diverse range of programs available at the school.
Ensure that all content adhered to Linköpings Kommun (Municipality of Linköping) brand guidelines, maintaining a professional and positive image throughout the campaign.
The Result
Open House
Check in
Key Takeaways
I successfully developed a series of visually appealing stories and posts that resonated with the target demographic that effectively communicated the key details of events, resulting in increased attendance and engagement, By showcasing the school's programs in an enticing manner, it potentially lead to a higher level of interest among prospective students, and a high number of applicants.
I received positive feedback from the school for the content and its alignment with the campaign's objectives, and their open house event was successful with many visitors.
Some words from the client
"We hired Sara to develop a social media campaign for our open house event. It was very easy to collaborate with Sara as she quickly grasped our purpose and objectives, and directed the campaign very accurately towards our target audience. Sara was attentive, fast, and flexible in her work, and we would gladly engage her again. Our open house was very well-attended."
- Marie Persson Stopar
Marketing Coordinator Anders Ljungstedts Gymnasium